It’s critical for two reasons.
Firstly, we design our range for women who work in environments that require hard-wearing clothing. That could be farming, gardening, construction, forestry and many other industries.
Secondly, we are not a throw away brand. Durability is key for us and we want you to get as much out of your clothing for as long as possible.
Our fabrics are chosen and designed for their hard-wearing nature. But they’re also natural – so along with moulding to your fit over time, they will also wear.
Inevitably they will lose some of their function over time and we’re working on ways to help you repair or recycle so nothing is wasted.